Cookie Policy

Overview

How Our Choices Work

Essential technologies operate because they are needed to secure the store, remember your cart, process checkout, and save your privacy choice. For our United States storefront, Analytics and Advertising operate by default. You can turn either category off at any time through “Your privacy choices” in the footer. Rejecting optional technologies does not prevent you from shopping or checking out.

Always Active

Essential Technologies

These support requested store functions and are not used for cross-context behavioral advertising. Blocking them in your browser may break the cart, account, fraud prevention, or payment flow.

Optional

Analytics Technologies

When Analytics is enabled, we use analytics technologies so we can understand store usage, page performance, product interactions, carts, and completed purchases. This includes Google Analytics and Microsoft Clarity, which Google Tag Manager runs as approved tags, and PostHog, which the store loads directly. Clarity provides session recordings, heatmaps, and aggregate interaction insights; sensitive page content is masked by default. We send Clarity the names of ecommerce funnel events, such as product views, add-to-cart, checkout steps, and purchases, but do not intentionally send names, email addresses, payment details, prescription information, or order numbers.

PostHog is our product analytics service. It receives the pages you view (with sensitive web-address parameters removed) and product, cart, and checkout events, but never payment details or order numbers. If you sign in, it also receives your customer identifier and account email address; if you check out without an account, it receives the email address you gave for the order, as described in our Privacy Policy. PostHog session recording is not used.

We do not intentionally send prescription details, payment card data, or other consumer health information to analytics providers.

Optional

Advertising and Marketing Technologies

When Advertising is enabled, we may load Meta Pixel, Google advertising tags, and Klaviyo onsite tracking. They help measure campaigns, personalize ads or messages, understand product and cart activity, and operate marketing sign-up forms.

We do not sell personal information for money. Some disclosures to advertising providers can nevertheless be treated as “sale,” “sharing,” or “targeted advertising” under state privacy laws. You can opt out using the controls on this page.

Browser Signals

Global Privacy Control

We recognize an enabled Global Privacy Control (GPC) signal in your browser as an opt-out of advertising, sale, and sharing on that browser or device. GPC overrides an older Advertising choice. GPC also turns off PostHog product analytics on that browser. You may still choose whether to allow other Analytics. We currently do not treat the legacy Do Not Track signal as a consent choice because browsers and websites do not apply it consistently.

Control

Change or Withdraw Your Choice

Use “Your privacy choices” in the footer or the button above at any time. When you withdraw a previously granted category, we stop future events, attempt to remove related first-party identifiers, and reload the page so category-gated third-party code is no longer active. Google Tag Manager remains available to receive the denied Consent Mode state, but denied tags do not receive permission to run. You may clear site data in browser settings for a complete local reset.

Choices are stored only in this browser: in local storage and in the first-party vf_privacy cookie, which keeps your choice for up to 400 days and is renewed when you visit. Our server sets that cookie again so browser storage limits do not erase an opt-out. We do not create a server profile or collect an IP address solely to remember this choice.

Questions

Contact and Updates

Vendors and identifiers can change when store features change. We review this inventory and will request a new choice when a material change requires it. For privacy questions or rights requests, contact support@hooliganseyewear.com.